Why Google + good, and why it may fail to wait

The fact that Google launched a new social network (or rather, a conglomeration of social services) Google +, all who are interested probably already knows. Let's try to look at the news the other hand: What does it better than the competition, and why Google + - this is not another "alternative to Facebook", each of which is similar to the most popular social network in the world and thus can not offer users nothing really new and interesting ?

First of all, that would do in Facebook to make the communication and content sharing more secure, it turns out they have it rough and confusing. Recall the constant changes in the settings of privacy, groups ... It is standard everything you write, one way or another broadcast to your friends and share content with only a certain circle of friends is not that simple. Google + is based on the idea that the user writes, photographs and puts something specifically for a particular group of friends - this is the Google Circles. Create a circle just, and the addition of people is accompanied by a nice animation. In general, the whole point of Circles that any content you display is a certain range (eg, circle "all friends" - this is also Circle).

Sparks, the next part of the project, allows you to monitor information on their interests. Interests can also be introduced in the profile of Facebook, but here the news on them are chosen automatically - for Google, which has a News and Reader, this is a great idea. Also do not forget that with the help of Google + These data will be easy to share and discuss them with your friends (although those who have already received the invitation, saying that while working poor).

Hangouts - a new kind of online communication. When we send a private message to someone, we usually have in mind something concrete. But how to write that we simply want to communicate? "Talk to me somebody?" With just Hangouts and can show any of their community, that you wish to communicate. You can communicate via video or audio chat.

However, there will be an opportunity to communicate with targeted amended by a certain circle of people. In the mobile version is called Huddle. It's just a group chat, in which all participants are at once the circle - it initiates, of course, a man who belongs to this circle.

It looks very nice, especially since the design of the interface took part Hertsfild Andy, the designer of the first "Mac» Apple. That's just about the success of this project, alas, there are doubts. Recall what happened with Google Wave. No, I do not want to say that this is the same - quite the contrary, there is one thing that is alarming.

Apart from the fact that users could not understand the Wave, Google allowed them to test the product by invitation only. The standard scheme was as follows: two or three people get an invite, gladly test and go from there life because there's no one else. When it opened to the public, these men never returned. Given that the same pattern is repeated now, it's hard not to worry about such a fate for Google +.a