Running Google + may well be regarded as a desperate attempt to start a real competition to Google to Facebook. In the same story seems to want to get involved, and Microsoft, according to the recently leaked to the Web screen shot of the project, code named Tulalip. He seems to be nothing but a social network. Why do companies that make software and services, so suddenly (and almost the same time) decided to stick his nose in a business where before they did not succeed? The popularity of social networks seems to be nothing in particular does not threaten their core product - the search in case of Google and the operating system and office suite - in the case of Microsoft.
His vision of the situation tried to explain to the slides (published, significantly, to Google +) Vincent Wong - an employee of a banking group HSBC. He notes the difference between your Google +, Facebook and Twitter, and concludes that, as a social platform Google + probably will not be a competitor or to any other popular services.
During that same time fighting Google? Wong urges closer look at the new black Toolbar Google. And not on the right side, which now occupies the G +, and the left - the one that gives access to other company's products: mail, calendar, documents, photos, news reader and so on. "Look - he says, it's all what you would normally use on the computer!".
Vincent Wong, alluding to the fact that all of these services just to associate with the social graph. "People still send each other Microsoft Excel files by e-mail" - Wong said. This is inefficient and will soon do so no one will be gone. And it is true - the new generation of users, in fact, grown up in social networks, they rarely use email. Facebook already has successfully replaced, sooner or later will reach the documents. That company, which in time will not survive their decisions in a "cloud" and does not provide a convenient means for working together, can say goodbye to the idea of the successful promotion of its own platform.
"In place of Microsoft, I would strongly bothered" - writes Wong. And at Microsoft, according to rumors about Tulalip, really worried and are taking action. Pay attention to the design of the service - it is suspiciously similar to the Metro - Windows Phone interface 7 and the upcoming Windows 8. It is not excluded that Microsoft are going to build social network directly into the operating system, and it will be extremely relevant and timely.
At the same arena and there is another significant player - Apple. Service iCloud, which the company promises to open in the autumn, all the matches of the same trend - the transfer of all work in the "cloud". Neither of which the social element is not stated, and as a key strategy, according to the announcement of the next vresii OS for mobile devices iOS 5, Apple chose integration with Twitter. But do not underestimate Apple.
In 1996, Apple CEO Steve Jobs has an interesting trick. Hot topic then do not have social networks, and web. Apple has in this area there were no benefits, and had to take a desperate step - to conclude a five-year contract with Microsoft to supply version of Internet Explorer with new versions of the operating system to "Mac." When the contract expired, Apple was ready to own answer in the form of a browser Safari.
It is not excluded that with social networks is about the same. First, Apple decided to integrate the system into one of the best competitors' products (as of Twitter in this regard fits even better than the approach inveterate enemy of Microsoft), as well as Apple's own competitive product matures, Twitter can easily replace it. Pull-five years, of course, impossible right now, but now Apple is on track to stronger than in 1996 - so the response can be expected already in the next couple of years.
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