In the Sony invented a new type of liquid crystal displays - with the screens of mobile phones and other gadgets will be spending less energy and produce greater brightness. But it seems that these qualities are not achieved simultaneously under normal conditions (that is, under normal room lighting) displays WhiteMagic will not work with full brightness. But if you make a gadget to the bright sun, turn the other mode in which the picture will become much brighter.
Description of technology implementation is quite simple: in the matrix except for red, blue and green pixels, are responsible for color output image will be white and - providing a bright backlight. Promises that the first examples of devices will be available in October 2011.
At Sony, there is a wide range of devices in which the new displays will be useful - for example, cameras and camcorders, smart phones and Sony Ericsson. The company is also preparing to release tablet operating system Android - and if the "white magic" and gets to them, it will give these tablets a good bargaining chip.
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