How to make the visitor to a supermarket to buy more? This is a whole science - how to place items they do not give a client note a less expensive product ... In China, the case decided to connect all sorts of gadgets and more. Shanghai Lotus Supermarket chain stores introduced the practice of using technology, Smart Cart. What is it?
First of all, all the carts in the stores now are equipped with networked wirelessly tablets, and, moreover, the buyer can download a special application on the smartphone, which is synchronized with the tablet. Using a special technique to locate the trolley in a supermarket and indoor augmented reality, Smart Card helps navigate the store.
Of course, not only to navigate. In addition to information about where that is, the application displays information about the products at a discount, which are close to the buyer keeps all sorts of coupons for shares, but also allows to make a shopping list. Positioning accuracy of one meter - very well.
Once the client is next to a cart equipped with a tablet, the application synchronizes with it, pumping it into the list, and authorizes the user. If tests prove successful technology, the SK Telecom, the developer of Smart Cart is going to further personalize the service. He will be able to gather information about customer habits, including analysis of their purchase history, and thus to recommend related products.
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