Web 3.0 is a very new and unique concept that is still a mystery to most marketers. Some define Web 3.0 as a more predictive and intuitive application than Web 2.0, which allows for interactivity among Web users. With Web 3.0, consumers’ habits and overall preferences are used to market to them more efficiently and effectively – and this is just one definition.
Another definition of Web 3.0 is more straightforward, positing that it can include any type of outreach, ranging from blogging to social media to interactive Web sites and everything in between.
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